Ouidad, 3-time winner of NAHA, specializes in addressing clients with textured hair. Her enthusiasm is infectious and her brand, Ouidad, was developed specifically addressing needs of natural curly hair texture while significantly improving the condition and healthy shine as well. 

Thankfully, there are passionate education specialists who teach the latest in textured hair addressing essential characteristics including how-to design and style accordingly, which products are essential and why, and impressive styling tips and tricks. 

These educators are texture specialists and I am grateful for their knowledge helping me design signature looks for clients who wish to enhance their natural curl.  

Research from leading industry experts in texture, specifically Sam Villa of Redken, reveal more than 50% of salon guests have some degree of texture present in their hair. Findings are significant and reveal people are now embracing their natural texture.

 There is a growing trend towards professionally managed, luscious, naturally curly hair and realization that not everyone is a candidate for "pin-straight hair" as we have seen in the past. 

Curly hair needs special attention because of its unique physical characteristics. It is weaker, more prone to breakage, has a tendency to become frizzy, and the shine can become lost in the depth of the curl.

How these unique texture characteristics affect hair color are also important and the effect of color is a consideration anyone with curly hair must consider.

Hair color offers amazing opportunities to enhance and transform existing color and enhance personal style.

What was once traditionally thought as a service specific to females has now exploded to include men of all ages making up a significant population within the salon hair color industry.

Knowledge of hair color is essential to predict what results can be expected and why they occur.

Knowing the situation, being able to predict results, and artistically create interest with dimension defines a good colorist.

Understanding the opportunities while respecting the limitations of color and potential dangers that can result are also essential.

Many hair color situations and chemicals can be dangerous if used incorrectly.

 I have found only through research and advanced education the truth behind many claims that are simply not true. I freely pass this knowledge on to all guests so they are aware and more at ease knowing their health, safety, and integrity of their hair are all a priority.

 I love creative coloring and using signature techniques inspired by my mentors to create amazing hair color. Their specialized knowledge has enabled me to provide bespoke, creative, modern hair color to my guests.